Reports circulating online about the reported death of Tino DeMartino, a Los Angeles-based wellness and hospitality executive associated with Soho House, have drawn attention among people familiar with his work. DeMartino has been widely identified with Soho House & Co., where he has served in senior roles connected to member experience and wellness. However, as of September 29, 2026, the reported news of his death has not been independently confirmed through an official announcement from his family or Soho House. Who Is Tino DeMartino? Tino DeMartino is a longtime Soho House executive whose career with the company spans nearly two decades. According to a 2025 interview, DeMartino joined Soho House while pursuing a professional dance career and initially worked as a server at the company’s Meatpacking location in New York. Over the years, he moved through several positions involving member events, membership, and member experience before taking on responsibility for wellness initiatives across North America. His professional journey also included a period in Los Angeles, where he helped open Soho House West Hollywood after arriving in the city in 2010. Leadership in Wellness As Soho House’s Head of Wellness for North America, DeMartino became involved in developing and leading wellness experiences across the company’s properties. His work has included yoga, movement, retreats, mindfulness and other wellness programming designed to incorporate physical and mental well-being into the Soho House member experience. Soho House’s own publications have featured DeMartino leading wellness retreats in locations including Miami, Mykonos, Barcelona, Istanbul and other destinations. His role has also placed him alongside wellness practitioners, fitness professionals and hospitality executives at industry events focused on the changing relationship between hospitality and health. A Career Built Around Community DeMartino has described community as one of the reasons he remained connected to Soho House throughout his career. In a 2025 interview, he discussed his belief that wellness should extend beyond physical fitness to include mental, emotional, spiritual and creative well-being. He also emphasized the importance of relationships and community in maintaining a balanced life. His professional philosophy helped shape the wellness programming associated with Soho House’s North American properties. Reports of His Death Online reports published September 29 have claimed that DeMartino died in Los Angeles following a medical emergency. However, those reports have not been independently confirmed by an official family obituary, a public statement from Soho House, or another authoritative death announcement located at the time of publication. Current professional information continues to identify DeMartino with Soho House, while recent company material has continued to feature his work in wellness programming. Because of this discrepancy, details about an alleged medical emergency, date of death, and circumstances surrounding his reported passing should not be treated as established facts until an authoritative confirmation is released. Cause of Death No verified cause of death has been established from the reliable sources currently available. The online report describes a medical emergency but does not provide sufficient independently verifiable information to establish what happened or whether DeMartino has in fact died. Additional information from his family, representatives, or Soho House would be needed before the circumstances of his reported death could be responsibly confirmed. Remembering His Professional Legacy Regardless of the unconfirmed reports circulating online, DeMartino’s professional record demonstrates a lengthy career centered on hospitality, member experience and wellness. From his early work at Soho House to his later leadership of wellness initiatives across North America, he became closely associated with the company’s efforts to incorporate health and well-being into its community experience. His work has included retreats, yoga and movement programs, wellness education and collaborations with practitioners from different areas of the health and fitness industry. For now, reports concerning his alleged death remain unconfirmed, and further information will be needed before an obituary can accurately document the circumstances of his passing. Post navigation Terry Short Kite KY Obituary-Death: 55-Year-Old Man Killed in Knott County Shooting Gina Incollingo Haddonfield NJ Obituary-Death: Reports of Her Passing Remain Unconfirmed